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back to listing indexThe Holloway Guide to Equity Compensation
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Introduction13 minutes, 5 links
Equity compensation is the practice of granting partial ownership in a company in exchange for work. In its ideal form, equity compensation aligns the interests of individual employees with the goals of the company they work for, which can yield dramatic results in team building, innovation, and longevity of employment. Each of these contributes to the creation of value—for a company, for its users and customers, and for the individuals who work to make it a success.The ways equity can be granted as compensation—including restricted stock, stock options, and restricted stock units—are notoriously complex. Equity compensation involves confounding terminology, legal obscurities, and many high-stakes decisions for those who give and receive it.
If you talk to enough employees and hiring managers, you’ll hear stories of how they or their colleagues met with the painful consequences of not learning enough up front. Though many people learn the basic ideas from personal experience or from colleagues or helpful friends who have been through it before, the intricacies of equity compensation are best understood by tax attorneys, corporate lawyers, and other professionals.
Decisions related to negotiating an offer and exercising stock options, in particular, can have major financial consequences. Because the value of employee equity is determined by the fate of the company, an employee’s equity may be illiquid for a long time or ultimately worth nothing, while taxes and the costs of exercise, if they apply, may not be recouped. Even when a company is doing well, an employee may suffer catastrophic tax pitfalls because they didn’t anticipate the tax consequences of their decisions.
Understanding the technicalities of equity compensation does not guarantee that fortune will smile upon you as warmly as it did the early hires of Facebook. But a thorough overview can help you be informed when discussing with professionals who may help you, make better decisions, and avoid some common and costly mistakes.
Why this Guide?
The first edition of this work, written by the same lead authors as this edition, received significant feedback and discussion on Hacker News, on GitHub, and from individual experts. Now, Holloway is pleased to publish this new edition of the Guide. We’ve expanded sections, added resources and visuals, and filled in gaps.
Many have written about equity compensation in blogs and articles on specific topics, such as vesting, types of stock options, or equity levels. Despite this, we believe there is a need for a consolidated and shared resource, something written by and for people on different sides of compensation decisions, including employees, hiring managers, founders, and students. A reference that can offer value to both beginners and the experienced in an area filled with complex details and high-stakes personal choices that can make anyone feel nervous or confused.
Holloway and our contributors are motivated by a single purpose: To help readers understand context and details well enough to make better decisions themselves. The Guide aims to be practical (with concrete suggestions and pitfalls to avoid), thoughtful (with context and multiple expert perspectives, including divergent opinion on controversial topics), and concise (it is dense and contains only notable details—and even so, it’s at least a three-hour read, plus three hundred links!).
The Guide is by no means perfect or complete. A reference like this is always in process. That’s why we’re currently testing features to enable the Holloway community to suggest improvements, contribute new sections, and call out anything that needs revision. We welcome (and will gladly credit) your help.We especially wish to recognize the dozens of people who have helped write, review, edit, and improve it so far—and in the future—and hope you’ll check back often as it improves.
Scope
This Guide currently covers:
- ▪Equity compensation in C corporations in the United States.
- ▪Equity compensation for most employees, advisors, and independent contractors in private companies, from startups through larger private corporations.
- ▪Limited coverage of equity compensation in public companies.
Topics not yet covered:
- ▪Equity compensation programs, such as ESPPs in public companies. (We’d like to see this improve in the future.)
- ▪Full details on executive equity compensation.
- ▪Compensation outside the United States.
- ▪Compensation in companies other than C corporations, including LLCs and S corporations, where equity compensation is approached and practiced in very different ways.
For these situations, see other resources and get professional advice.
Who may find this useful
Our aim is to be as helpful to the beginner as to those with more experience. Having talked with employees, CEOs, investors, and lawyers, we can assure you that no matter how much you know about equity compensation, you will likely run into confusion at some point.
If you’re an employee or a candidate for a job, some of these may apply to you:
- ▪You’ve heard phrases like stock, stock options, strike price, ISOs, RSUs, 83(b) election, 409A valuation, AMT, or early exercise and know they are probably important but are mystified by what some of them really mean or whether they apply to your situation.
- ▪You’re considering a job offer but don’t know how to navigate or negotiate the equity component of the offer.
- ▪You’re joining a startup for the first time and are overwhelmed by all the paperwork.
- ▪You’re quitting, taking a leave of absence, or are being laid off or fired from a company where you have stock or options and are thinking through the decisions and consequences.
- ▪A company you work for is going through an acquisition, IPO, or shutdown.
- ▪You have stock in a private company and need cash.
Founders or hiring managers who need to talk about equity compensation with employees or potential hires will also find this Guide useful. As many entrepreneurs and hiring managers will tell you, this topic isn’t easy on that side of the table, either! Negotiating with candidates and fielding questions from candidates and employees requires understanding the same complex technicalities of equity compensation well.
That said, this topic is not simple and we ask that readers be willing to invest time to get through a lot of confusing detail. If you’re in a hurry, or you don’t care to learn the details, this Guide may not be for you. Seek advice.
A note on fairness
Much of what you read about equity compensation was written by a single person, from a single vantage point. The authors and editors of this Guide have navigated the territory of equity compensation from the perspective of employees, hiring managers, founders, and lawyers. We do believe that the knowledge here, combined with professional advice, can make a significant difference for both employees and hiring managers.
One of the difficulties for candidates negotiating equity compensation is that they may have less information about what they are worth than the person hiring them. Companies talk to many candidates and often have access to or pay for expensive market-rate compensation data. While some data on typical equity levels have been published online, much of it fails to represent the value of a candidate with their own specific experience in a specific role. However, even without exact data, candidates and hiring managers can develop better mental frameworks to think about offers and negotiations.
On the other hand, challenges are not limited to those of employees. Founders and hiring managers also often struggle with talking through the web of technicalities with potential hires, and can make equally poor decisions when making offers. Either over-compensating or under-compensating employees can have unfortunate consequences.
In short, both companies and employees are routinely hurt by uninformed decisions and costly mistakes when it comes to equity compensation. A shared resource is helpful for both sides.
Roadmap9 minutes, 2 links
The Holloway reader
The Holloway reader you’re using now is designed to help you find and navigate the material you need. Use the search box. It will reveal definitions, section-by-section results, and content contained in the hundreds of resources we’ve linked to throughout the Guide. Think of it as a mini library of the best content on equity compensation. We also provide mouseover (or short tap on mobile) for definitions of terms, related section suggestions, and external links while you read.
Legend
Many items covered are marked:
- ▪ Important and often overlooked tipimportant
- ▪ Serious warning or danger (where risks or costs are significant)❗️danger
- ▪A caution, limitation, disadvantage, or quirkcaution
- ▪Controversial topic where informed opinion varies significantlycontroversy
- ▪Common confusion or misunderstanding, such as confusing terminology☝️confusion
- ▪Technical point (arcane or academic and not essential)∑technical
- ▪New or recent developmentsnew
- Expansion or improvement needed (please help!)incomplete
You’ll also see links marked:
- ▪May require payment to readpaid
- ▪May require an account to readlogin
- ▪PDF or form or downloaddocument
- ▪Interactive online tooltool
How this Guide is organized
This Guide contains a lot of material. And it’s dense. Some readers may wish to read front to back, but you can also search or navigate directly to parts that are of interest to you, referring back to foundational topics as needed.
Equity compensation lies at the intersection of corporate law, taxation, and employee compensation, and so requires some basic understanding of all three. You might think compensation and taxation are separate topics, but they are so intertwined it would be misleading to explain one without the other. We cover material in logical order, so that if you do read the earlier sections first, later sections on the interactions of tax and compensation will be clearer.
We start with Equity Compensation Basics: What compensation and equity are, and why equity is used as compensation.
But before we get much further, we need to talk about what stock is, and how companies are formed. Fundamentals of Stock Corporations covers how companies organize their ownership, how stock is issued, public companies and private companies, and IPOs and liquidity (which determine when equity is worth cash).
While not everyone reading this works at an early stage company, those who do can benefit from understanding the role of equity in Startups and Growth. This is good context for anyone involved in a private company that has taken on venture capital.
How Equity is Granted is the core of this Guide. We describe the forms in which equity is most commonly granted, including restricted stock grants, stock options, and RSUs.
Now is where it gets messier—taxes:
- ▪Tax Basics: A technical summary of how taxation works. Many of the headaches of equity compensation involve how it is taxed, including ordinary income tax, long-term capital gains tax, and the lesser-known but sometimes critical alternative minimum tax.
- ▪Taxes on Equity Compensation: How much tax you owe is greatly affected by the kind of equity you have (such as restricted stock awards, stock options, or RSUs), when you choose to pay (including 83(b) elections), and when you choose to exercise options.
After these technical concerns, we move on to how you can think about all this in practice. These sections focus on scenarios common to employees and candidates, but are also of likely interest to founders and hiring managers:
- ▪Plans and Scenarios: Whether you have equity now or will in the future, it is helpful to learn how to think about the value of equity and its tax burden. We also cover whether you can sell private stock.
- ▪Offers and Negotiations: Equity often comes up as you’re negotiating or debating whether to accept a job offer. Here we cover what to expect, what to ask, tips and pitfalls, and more.
Finally, we offer some additional resources:
- ▪Documents and Agreements: A bit more detail on the actual legal paperwork you’re likely to see as you negotiate and after you’ve accepted an offer.
- ▪Further Reading: A curated list of what else you can read on the subject, including many papers, books, and articles that have informed this Guide.
When to turn elsewhere
CEOs, CFOs, COOs, or anyone who runs a company or team of significant size should be sure to talk to an equity compensation consultant or a specialist at a law firm to learn about equity compensation plans.
Founders looking for an introduction to the legalities of running a company may wish to check out Legal Concepts for Founders, from Clerky, in addition to talking to a lawyer. Founders should also lean on their investors for advice, as they may have additional experience.
Executive compensation at large or public companies is an even more nuanced topic, on both sides of the table. Hire an experienced lawyer or compensation consultant. There are extensive legal resources available on executive compensation.
Seeking professional advice
This Guide does not replace professional advice.
Please read the full disclaimer and seek professional advice from a lawyer, tax professional, or other compensation expert before making significant decisions.
Does that make reading through these details a waste of time? Not at all. Important decisions rarely should or can be blindly delegated. This Guide complements but does not replace the advice you get from professionals. Working with the support of a professional can help you make better decisions when you have an understanding of the topic yourself and know what questions to ask.
Equity Compensation Basics10 minutes, 25 links
History and significance
Companies ranging from two-person startups to the Fortune 500 have found that granting partial ownership in a company is among the best methods to attract and retain exceptional talent. In the United States, partial ownership through stock options has been a key part of pay for executives and other employees since the 1950s. As recently as 2014, 7.2% of all private sector employees (8.5 million people) and 13.1% of all employees of companies with stock held stock options (from a NCEO analysis). Many believe employee ownership has fostered innovations in technology, especially in Silicon Valley, from the early days of Hewlett-Packard to recent examples like Facebook. Stock options helped the first 3,000 employees of Facebook enjoy roughly $23 billion at the time the company went public (Financial Times).
Growth and risk
Generally, equity compensation is closely linked to the growth of a company. Cash-poor startups persuade early employees to take pay cuts and join their team by offering meaningful ownerships stakes, catering to hopes that the company will one day grow large enough to go public or be sold for an ample sum. More mature but still fast-growing companies find offering compensation linked to ownership is more attractive than high cash compensation to many candidates.
With the hope for growth, however, also comes risk. Large, fast-growing companies often hit hard times. And startups routinely fail or yield no returns for investors or workers. According to a report by Cambridge Associates and Fortune Magazine, between 1990 and 2010, about 60% of venture capital-backed companies returned less than the original investment, leaving employees with the painful realization that their startup was not, in fact, the next Google. Of the remaining 40%, just a select few go on to make a many of their employees wealthy, as has been the case with iconic high-growth companies, like Starbucks, UPS, Amazon, Google, or Facebook.
Compensation and equity
Another term you may encounter is total rewards, which refers to a model of attracting and retaining employees using a combination of salary and incentive compensation (like equity), benefits, recognition for contribution or commitment (like awards and bonuses), training programs, and initiatives to improve the work environment.
In this Guide we focus on equity compensation in stock corporations, the kind of company where ownership is represented by stock. (We describe stock in more detail in the next section.) Equity compensation in the form of a direct grant of stock with no strings attached is very rare. Instead, employees are given stock with additional restrictions placed on it, or are given contractual rights that later can lead to owning stock. These forms of equity compensation include restricted stock, stock options, and restricted stock units, each of which we’ll describe in detail.
The goals of equity compensation
The purpose of equity compensation is threefold:
- ▪Attract and retain talent: When a company already has or can be predicted to have significant financial success, talented people are incentivized to work for the company by the prospect of their equity being worth a lot of money in the future. The actual probability of life-changing lucre may be low (or at least, lower than you may think if your entire knowledge of startups is watching “The Social Network”). But even a small chance at winning big can be worth the risk to many people, and to some the risk itself can be exciting.
- ▪Align incentives: Even companies that can afford to pay lots of cash may prefer to give employees equity, so that employees work to increase the future value of the company. In this way, equity aligns individuals’ incentives with the interests of the company. At its best, this philosophy fosters an environment of teamwork and a “rising tides lift all boats” mentality. It also encourages everyone involved to think long-term, which is key for company success. As we’ll discuss later, the amount of equity you’re offered usually reflects both your contribution to the company and your commitment to the company in the future.
- ▪Reduce cash spending: By giving equity, a company can often pay less in cash compensation to employees now, with the hope of rewarding them later, and put that money toward other investments or operating expenses. This can be essential in the early stages of a company or at other times where there may not be enough revenue to pay large salaries. Equity compensation can also help recruit senior employees or executives who would otherwise command especially high salaries.
Fundamentals of Stock Corporations14 minutes, 26 links
In this section, we describe the basics of how stock and shares are used.
Those familiar with stock, stock corporations, public companies, and private companies can jump ahead to how those companies grant equity.
Kinds of companies
In practice, for a few reasons, these companies are usually formed in Delaware, so legalities of all this are defined in Delaware law. You can think of Delaware law as the primary “language” of U.S. corporate law. Incorporating a company in Delaware has evolved into a national standard for high-growth companies, regardless of where they are physically located.
Loosely, one way to think about companies is that they are simply a set of contracts, negotiated over time between the people who own and operate the company, and which are enforced by the government, that aligns the interests of everyone involved in creating things customers are willing to pay for. Key to these contracts is a way to precisely track ownership of the company; issuing stock is how companies often choose to do this.
Stock and shares
Sometimes you have stock but don’t have the physical certificate, as it may be held for you at a law office. Some companies now manage their ownership through online services called ownership management platforms, such as Carta. If the company you work for uses an ownership management platform, you will be able to view your stock certificates and stock values online. Younger companies may also choose to keep their stock uncertificated, which means your sole evidence of ownership is your contracts with the company, and your spot on the company’s capitalization table, without having a separate certificate for it.
Public and private companies
Governance
Key decisions of the board are made formally in board meetings or in writing (called written consent). Many decisions around granting equity to employees are approved by the board of directors.
IPOs
Companies take years to IPO after being formed. This Harvard report shows that the median time between a company’s founding and its IPO has been increasing; in 2016 it took 7.7 years, compared to 3.1 years in 1996.
Sales and liquidity
Often people wish they could sell stock in a private company, because they would prefer having the cash. This is only possible occasionally. We get into the details later, in our section on evaluating equity compensation.
Startups and Growth22 minutes, 43 links
If you’re considering working for a startup, what we cover next on how these early-stage companies raise money and grow is helpful in understanding what your equity may be worth.
If you’re only concerned with large and established companies, you can skip ahead to how equity is granted.
Startups
Startups are not the same as small businesses. Small businesses, like a coffee shop or plumbing business, typically intend to grow slowly and organically, while relying much less on investment capital and equity compensation. Distinguished startup investor Paul Graham has emphasized that it’s best to think of a startup as any early stage company intending to grow quickly.
Fundraising, growth, and dilution
Many large and successful companies began as startups. In general, startups rely on investors to help fund rapid growth.
A startup goes through several stages of growth as it raises capital based on the hope and expectation that the company will grow and make more money in the future.
Stages of a startup
Understanding the value of stock and equity in a startup requires a grasp of the stages of growth a startup goes through. These stages are largely reflected in how much funding has been raised—how much ownership, in the form of shares, has been sold for capital.
Very roughly, typical stages are:
- ▪Bootstrapped (little funding or self-funded): Founders are figuring out what to build, or they’re starting to build with their own time and resources.
- ▪Series Seed (roughly $250K to $2 million in funding): Figuring out the product and market. The low end of this spectrum is now often called pre-seed.
- ▪Series A ($2 to $15 million): Scaling the product and making the business model work.
- ▪Series B (tens of millions): Scaling the business.
- ▪Series C, D, E, etc. (tens to hundreds of millions): Continued scaling of the business.
- What are some stats beyond angel investments?incomplete
The option pool
Startups allocate stock not just for investors, but also for employees.
Once the pool is established, the company’s board of directors grants stock from the pool to employees as they join the company.
Counting shares
There are some key subtleties you’re likely to come across in the way outstanding shares are counted:
- ▪ DefinitionPrivate companies always have what are referred to as authorized but unissued shares, referring to shares that are authorized in legal paperwork but have not actually been issued. Until they are issued, the unissued stock these shares represent doesn’t mean anything to the company or to shareholders: no one owns it.
- ▫For example, a corporation might have 100 million authorized shares, but will only have issued 10 million shares. In this example, the corporation would have 90 million authorized but unissued shares. When you are trying to determine what percentage a number of shares represents, you do not make reference to the authorized but unissued shares.☝️confusion
- ▫
- ▪You actually want to know the total issued shares, but even this number can be confusing, as it can be computed more than one way. Typically, people count shares in two ways: issued and outstanding and fully diluted.☝️confusion
- ▪ DefinitionIssued and outstanding refers to the number of shares actually issued by the company to shareholders, and does not include shares that others may have an option to purchase.
- ▪ DefinitionFully diluted refers to all of the shares that have been issued, all of the shares that have been set aside in a stock incentive plan, and all of the shares that could be issued if all convertible securities (such as outstanding warrants) were exercised. A key difference is that this total will include all the shares in the employee option pool that are reserved but not yet issued to employees.
Classes of stock
The exact number of classes of stock and the differences between them can vary company to company, and, in a startup, these can vary at each round of funding.
Although preferred stock rights are too complex to cover fully, we can give a few key details:
- ▪ DefinitionPreferred stock usually has a liquidation preference (or preference), meaning the preferred stock owners will be paid before the common stock owners when a liquidity event occurs, such as if the company is sold or goes public.
- ▪ DefinitionA company is in liquidation overhang when the value of the company doesn’t reach the dollar amount investors put into it. Because of liquidation preference, those holding preferred stock (investors) will have to be paid before those holding common stock (employees). If investors have put millions of dollars into your company and it’s sold, your equity as an employee won’t be worth anything if the company is in liquidation overhang and the sale doesn’t exceed that amount.
- ▪The complexities of the liquidation preference are infamous. It’s worth understanding that investors and entrepreneurs negotiate a lot of the details around preferences, including:☝️confusion
- ▫The multiple, a number designating how many times the investor must be paid back before common shareholders receive proceeds. (Often the multiple is 1X, but it can be 2X or higher.)
- ▫Whether preferred stock is participating, meaning investors get their money back and also participate in proceeds from common stock.
- ▫Whether there is a cap, which limits the payout if it is participating.
- ▪This primer by Charles Yu gives a concise overview. Founders and companies are affected significantly and in subtle ways by these considerations. For example, as lawyer José Ancer points out, common and preferred stockholders are typically quite different and their incentives sometimes diverge.∑technical
- What are good resources to mention that describe conversion of preferred stock to common stock?incomplete
How Equity is Granted32 minutes, 36 links
In this section we’ll lay out how equity is granted in practice, including the differences, benefits, and drawbacks of common types of equity compensation, including restricted stock awards, stock options, and restricted stock units (RSUs). We’ll go over a few less common types as well. While the intent of each kind of equity grant is similar, they differ in many ways, particularly around how they are taxed.
Except in rare cases where it may be negotiable, the type of equity you get is up to the company you work for. In general, larger companies grant RSUs, and startups grant stock options, and occasionally executives and very early employees get restricted stock awards.Restricted stock awards
At face value, the most direct approach to equity compensation would be for the company to award stock to an employee in exchange for work. In practice, it turns out a company will only want to do this with restrictions on how and when the stock is fully owned.
Even so, this is actually one of the least common ways to get equity. We mention it first because it is the simplest form of equity compensation, useful for comparison as things get more complex.
Typically, stock awards are limited to executives or very early hires, since once the value of the shares increases, the tax burden of receiving them (without paying the company for their value) can be too great for most people. Usually, instead of restricted stock, an employee will get stock options.
Stock options
It’s best to understand the financial and tax implications before deciding when to exercise options. In order for the option to be tax-free to receive, the strike price must be the fair market value of the stock on the date the option is granted.
Vesting and cliffs
For example, if your equity award had a one-year cliff and you only worked for the company for 11 months, you would not get anything, since you haven’t vested in any part of your award. Similarly, if the company is sold within a year of your arrival, depending on what your paperwork says, you may receive nothing on the sale of the company.
A very common vesting schedule is vesting over 4 years, with a 1 year cliff. This means you get 0% vesting for the first 12 months, 25% vesting at the 12th month, and 1/48th (2.08%) more vesting each month until the 48th month. If you leave just before a year is up, you get nothing, but if you leave after 3 years, you get 75%.- ▪The intention of a cliff is to make sure new hires are committed to staying with the company for a significant period of time. However, the flip side of vesting with cliffs is that if an employee is leaving—quits or is laid off or fired—just short of their cliff, they may walk away with no stock ownership at all, sometimes through no fault of their own, as in the event of a family emergency or illness. In situations where companies fire or lay off employees just before a cliff, it can easily lead to hard feelings and even lawsuits (especially if the company is doing well enough that the stock is worth a lot of money).
- ▪ As a manager or founder, if an employee is performing poorly or may have to be laid off, it’s both thoughtful and wise to let them know what’s going on well before their cliff.important
- ▪Founders often have vesting on their stock themselves. As entrepreneur Dan Shapiro explains, this is often for good reasons.∑technical
- ▪ As an employee, if you’re leaving or considering leaving a company before your vesting cliff is met, consider waiting. Or, if your value to the company is high enough, you might negotiate to get some of your stock “vested up” early. Your manager may well agree that is is fair for someone who has added a lot of value to the company to own stock even if they leave earlier than expected, especially for something like a family emergency. These kinds of vesting accelerations are entirely discretionary, however, unless you negotiated for special acceleration in an employment agreement. Such special acceleration rights are typically reserved for executives who negotiate their employment offers heavily.important
- How does taking time off, for example a leave of absence, affect the vesting schedule?incomplete
- ▪Acceleration when a company is sold (called change of control terms) is common for founders and not so common for employees. It’s worth understanding acceleration and triggers in case they show up in your option agreement, but these may not be something you can negotiate unless you are going to be in a key role.
- ▪Companies may impose additional restrictions on stock that is vested. For example, your shares are very likely subject to a right of first refusal, which means that you can’t sell the stock without offering it first to the company. And it can happen that companies reserve the right to repurchase vested shares in certain events.
How options expire
- ▪Everyone agrees that employees holding stock options with an expiring window often have to make a painful choice if they wish to leave: Pay for a substantial tax bill (perhaps five to seven figures) on top of the cost to exercise (possibly looking for secondary liquidity or a loan) or walk away from the options.
- ▪Many familiar with this situation have spoken out forcefully against shorter exercise windows, arguing that an employee can help grow the value of a company substantially—often having taken a lower salary in exchange for equity—but end up with no ownership because they’re unable or unwilling to stay for the several years typically needed before an IPO or sale.
- ▪On the other side, a few companies and investors stand by the existing system, arguing that it is better to incentivize people not to leave a company, or that long windows effectively transfer wealth from employees who commit long-term to those who leave.
- ▪Some focused on the legalities also argue that it’s a legal requirement of ISOs to have a 90-day exercise window. While this is technically true, it’s not the whole story. It is possible for companies to extend the exercise window by changing the nature of the options (converting them from ISOs to NSOs) and many companies now choose to do just that.
- ▪Another path is to split the difference and give extended windows only to longer-term employees.
- ▪Taken together, it’s evident many employees have not been clear on the nuances of this when joining companies, and some have suffered because of it. With the risks of short exercise windows for employees becoming more widely known, longer exercise windows are gradually becoming more prevalent. As an employee or a founder, it is fairer and wiser to understand and negotiate these things up front, and avoid unfortunate surprises.
A note on advisors: Options granted to advisors typically vest over a shorter period than employee grants, often one to two years. Advisor grants also typically have a longer exercise window post termination of service, and will usually have single trigger acceleration on an acquisition, because no one expects advisors to stay on with a company once it’s acquired. Typical terms for advisors, including equity levels, are available in the
Kinds of stock options
Type | Also called |
---|---|
Statutory | Incentive stock option, ISO |
Non-statutory | Non-qualifying stock option, NQO, NQSO, NSO |
- ▪Companies generally decide to give ISOs or NSOs depending on the legal advice they get. It’s rarely up to the employee which they will receive, so it’s best to know about both. There are pros and cons of each from both the recipient’s and the company’s perspective.
- ▪ISOs are common for employees because they have the possibility of being more favorable from a tax point of view than NSOs.
- ▪ISOs can only be granted to employees (not independent contractors or directors who are not also employees).caution
- ▪But ISOs have a number of limitations and conditions and can also create difficult tax consequences.
Early exercise
Restricted stock units
While stock options are the most common form of equity compensation in smaller private companies, RSUs have become the most common type of equity award for public and large private companies. Facebook pioneered the use of RSUs as a private company to allow it to avoid having to register as a public company earlier.- ▪RSUs may vest according to a vesting schedule. The settlement date may be the time-based vesting date or a later date based on, for instance, the date of a company’s IPO.caution
- ▪RSUs are difficult in a startup or early stage company because when the RSUs vest, the value of the shares might be significant, and taxes will be owed on the receipt of the shares. This is not a bad result when the company has sufficient capital to help the employee make the tax payments, or the company is a public company that has put in place a program for selling shares to pay the taxes. But for cash-strapped private startups, neither of these are possibilities. This is the reason most startups use stock options rather than RSUs or stock awards.
- ▪RSUs are often considered less preferable to grantees since they remove control over when you owe tax. Options, if granted with an exercise price equal to the fair market value of the stock, are not taxed until exercise, an event under the control of the optionee. If an employee is awarded an RSU or restricted stock award which vests over time, they will be taxed on the vesting schedule; they have been put on “autopilot” with respect to the timing of the tax event. If the shares are worth a lot on the date of vesting, the tax burden can be significant.
- ▪You don’t want to confuse restricted stock units with restricted stock, which typically refers to restricted stock awards.☝️confusion
Less common types of equity
We’ll finish our tour of the ways equity can be granted with some other, less common kinds of equity. Most employees won’t run into these, but in the interest of completeness, it’s worth mentioning a few other flavors of equity compensation out there.
- ▪ DefinitionPhantom equity is a type of compensation award that references equity, but does not entitle the recipient to actual ownership in the business. These awards come under a variety of different monikers, but the key to understanding them is knowing that they are really just cash bonus plans, where the cash amounts are determined by reference to a company’s stock. Phantom equity can have significant value, but may be perceived as less valuable by workers because of the contractual nature of the promises. Phantom equity plans can be set up as purely discretionary bonus plans, which is less attractive than owning a piece of something.
Two examples of phantom equity are phantom stock and stock appreciation rights:
- ▪ DefinitionA phantom stock award entitles you to a payment equal to the value of a share of the company’s stock, upon the occurrence of certain events.
- Can we elaborate on what events typically trigger this?incomplete
- ▪ DefinitionStock appreciation rights (SAR) give the recipient the right to receive a payment calculated by reference to the appreciation in the equity of the company.
Tax Basics16 minutes, 43 links
The awarding of equity compensation can give rise to multiple types of taxes for the recipient, including federal and state income taxes and employment taxes. There’s a lot that you have to be aware of. Skip ahead to understand how taxes on equity work, but if you have time, this section gives a technical summary of tax fundamentals, just in case you never really figured out all the numbers on your pay stub.
You don’t need to know every detail, and can rely on software and professionals to determine the tax you owe, but we do suggest understanding the different kinds of taxes, how large they can be, and how each is “triggered” by different events.
Given the complexity, most taxpayers aren’t aware of exactly how their tax is calculated. It does take up thousands of pages of the federal tax code and involves the intricate diversity of state tax law as well.
Kinds of income
One key difference between ordinary income and capital gains is that when capital gains taxes are calculated, consideration is given not just to the sale price of the asset but to the total gain or loss the investment incurred, each outcome having significantly different tax consequences.
Although this topic is not without controversy, the general idea is, if you are selling something you’ve owned for a long time, you can be taxed a lower rate.
All these rates have evolved over time based on economic and political factors, so you can be confident they will change again in the future.
Federal taxes
- Review and add more links on SS and Medicare taxes.incomplete
Source: IRS and the Tax Foundation
A bit on how all this fits together:
- ▪Ordinary income tax applies in the situations you’re probably already familiar with, where you pay taxes on salaries or wages. Tax rates are based on filing status (if you are single, married, or support a family), and on which income bracket you fall under.
- ▪
Income brackets: For ordinary income, as of the 2018 tax year, there are income brackets at 10%, 12%, 22%, 24%, 32%, 35%, and 37% marginal tax rates—see Notice 1036 or this summary. Be sure you understand how these brackets work, and what bracket you’re likely to be in.
- ▫There is a popular misconception that if you move to a higher bracket, you’ll make less money. What actually happens is when you cross certain thresholds, each additional (marginal) dollar you make is taxed at a slightly higher rate, equal to the bracket you’re in. After you earn more than your deduction, on which you pay no tax, your post-tax income looks like the diagram above. (More discussion on such misconceptions are in this Reddit thread.)☝️confusion
- ▫
- ▪Investment gains, such as buying and selling a stock, are similarly taxed at “ordinary” rates, unless they are long-term, which means you held the asset for more than a year.
- ▪
You also pay a number of other federal taxes (see a
2018 summary for all states), notably:document- ▫6.2% for Social Security on your first $118,500
- ▫1.45% for Medicare
- ▫0.9% Additional Medicare Tax on income over $200,000 (single) or $250,000 (married filing jointly)
- ▫3.8% Net Investment Income Tax (NII) (enacted as part of the Affordable Care Act, also called “Obamacare”) on investment income if you make over $200,000 (single) or $250,000 (married filing jointly)
- ▪Ordinary federal income tax, Social Security, and Medicare taxes are withheld from your paycheck by your employer and are called employment taxes.
- ▪ Long-term capital gains are taxed at a lower rate than ordinary income tax: 0%, 15%, or 20%. This covers cases where you get dividends or sell stock after holding it a year. If you are in the middle brackets (more than about $37K and less than $413K of ordinary income), your long-term capital gains rate is 15% (more details).important
- ▪AMT is a complex part of the federal tax code most taxpayers don’t worry about. But it comes into play when exercising ISOs. Most people do not pay AMT unless it is “triggered” by specific situations, typically high income (>$500K) or high deductions. Whether you pay AMT also depends on the state in which you file, since your state taxes can significantly affect your deductions. If you are affected, AMT tax rates are usually at 26% or 28% marginal tax rate, but effectively 35% for some ranges, meaning it is higher than ordinary income tax for some incomes and lower for others. AMT rules are so complicated you often need professional tax help if they might apply to you. The IRS’s AMT Assistant might also help.
- ▪ Section 1202 of the Internal Revenue Code provides a special tax break for qualified small business stock held for more than five years. Currently, this tax break is a 100% exclusion from income for up to $10M in gain. There are also special rules that enable you to rollover gain on qualified small business stock you have held for less than five years. Stock received on the exercise of options can qualify for the Section 1202 stock benefit.important
- Fill in details on QSBS. Move this elsewhere? Good readings on this?incomplete
State taxes
State tax rates and rules vary significantly. Since federal rates are much higher than state rates, you usually think of federal tax planning first. But you should also know a bit about tax rates in your state.
State long-term capital gains rates range widely. California has the highest, at 13.3%; several states have none.
Taxes on Equity Compensation24 minutes, 27 links
Now that we’ve covered the basic concepts of equity and taxes, we’ll get into some messy details of how they interact.
As already discussed, employees can get restricted stock, stock options, or RSUs. The tax consequences for each of these is dramatically different.
83(b) elections
First we’ll look at one of the most important and complex decisions you may need to make regarding stock awards and stock options.
- ▪Generally, restricted stock is taxed as ordinary income when it vests.
- ▪If the stock is in a startup with low value, this may not result in high tax. If it’s been years since the stock was first granted and the company is now worth a lot, the taxes owed could be quite significant.
- ▪ DefinitionThe Internal Revenue Code, in Section 83(b), offers an alternative, called an 83(b) election, that protects a person from high potential tax at time of vesting, ensuring they’ll be taxed on the receipt of the property (the stock), rather than at the time the stock vests. With an 83(b) election, you’re telling the IRS you want to pay taxes early, and this can potentially reduce your tax significantly: If the shares go up in value, the taxes owed at vesting might be far greater than the taxes owed at the time of receipt.
- ▫Why is it called an election? Because you are electing (choosing) to pay taxes early in exchange for this treatment by the IRS. Does the IRS secretly enjoy making simple concepts sound confusing? We’re not sure.☝️confusion
- ▫
- ▪An 83(b) election isn’t guaranteed to reduce your taxes, however. For example, the value of the stock may not increase. And if you leave the company before you vest, you don’t get back the taxes you’ve already paid.
- ▪ You must file the 83(b) election yourself with the IRS within 30 days of the grant or exercise, or the opportunity is irrevocably lost.❗️danger
- ▪Note an 83(b) election is made on receipt of actual shares of stock. Technically, it cannot be made on the receipt of a stock option itself: You first must exercise that option, then file the election.☝️confusion
- ▪If you receive an early exercisable stock option (when you don’t have to wait for the the stock to vest), you can make an 83(b) election upon receipt of the exercised shares.
- ▪Section 83(b) elections do not apply to vested shares; the election only applies to stock that is not yet vested. Thus, if you receive options that are not early exercisable (meaning you have to wait until they vest to exercise), an 83(b) election would not apply.
- ▪ Founders and very early employees will almost always want to do an 83(b) election upon the receipt of unvested shares, since the stock value is probably low. If the value is really low, and the taxes owed are not that great, you can make the election without having to pay much tax and start your capital gains holding period on the shares.important
- Clarify here which types of equity compensation the 83b can apply to.incomplete
409A valuations
- Lay out up front the relationship between the FMW and the tax you owe, and the 409A and the FMW.incomplete
- ▪
The startup pays for an appraisal that sets the 409A, typically annually or after events like fundraising.
- ▪ A company wants the 409A to be low, so that employees make more off options, but not low enough the IRS won’t consider it reasonable. Typically, the 409A is much less than what investors pay for preferred stock; often, it might be only a third or less of the preferred stock price.important
- ▪Although the 409A process is required and completely standard for startups, the practice is a strange mix of formality and complete guesswork. It has been called “quite precise—remarkably inaccurate,” by legendary venture capitalist Bill Gurley. You can read more about its nuances and controversies.controversy
- More on when 409As happen. A 409A does have to happen every 12 months to grant the company safe harbor. A 409A has to be done after any event that could be deemed a “material event,” which is a fancy way of saying any event that could change the price or value of the company meaningfully. Other examples could be if a CEO leaves, if the company starts making a ton of money, or an acquisition.incomplete
Taxes on ISOs and NSOs
Typically, early to mid-stage companies grant stock options, which may be ISOs or NSOs.
- ▪ When you get stock options and are considering if and when to exercise, you need to think about the taxes and when you owe them. In principle, you need to think about taxes you may incur at three points in time:❗️danger
- ▫at time of grant
- ▫at time of exercise
- ▫at time of sale
- ▪
These events trigger ordinary tax (high), long-term capital gains (lower), or AMT (possibly high) taxes in different ways for NSOs and ISOs.
- ▫ DefinitionThe taxes at time of exercise will depend on the gain between the strike price and the FMV, known as the spread or the bargain element.
- ▫
- ▪ If you’re granted ISOs or NSOs at a low strike price, and the bargain element is zero, then you may be able to exercise at a reasonable price without triggering taxes at all. So assuming the company allows it, it makes sense to early exercise immediately (buying most or all of the shares, even though they’re not vested yet) and simultaneously file an 83(b) election.important
- ▪An 83(b) election, as already discussed, is the choice to be taxed on the receipt of property even though you might have to forfeit or give back the property to the company. You can make an election on the receipt of stock, but you cannot make the election on the receipt of a stock option or an RSU because options and RSUs are not considered property for the purposes of Section 83(b).caution
- Move or remove this note, as it’s covered earlier?incomplete
-
- ▪ISOs are often preferred by startups, as they’re supposedly better for employees from a tax perspective. This assumes that (1) AMT won’t be triggered and (2) you’ll get a low long-term capital gains rate by holding the stock for the appropriate holding periods. However, often you either run afoul of the AMT trap, or don’t hold the stock long enough with the complicated 1 year + 2 year requirement, or the spread at exercise is small or zero, so the difference wouldn’t matter anyway. NSOs do have a slightly higher tax because of the need to pay employment taxes on NSOs and not ISOs.caution
- ▪Overall, it’s not clear the ISO is that much better for employees, so many people argue for NSOs instead.controversy
- ▪This is partly because ISOs can make it harder to meet the long-term capital gains holding period. Many people expect early exercise, together with an 83(b) election, will help them hold the stock long enough to qualify for long-term capital gains. While this is true for NSOs, a murky part of the rules on ISOs states that even with an 83(b) election, the capital gains holding period does not begin until the shares actually vest. So if you want to immediately exercise an option and file a Section 83(b) election, and you might have liquidity soon, it’s better—for those who can—to do so with NSOs.☝️confusion
The AMT trap
One scenario is so dangerous we give it its own section.
Note that if your AMT applies to events prior to 2008, you’re off the hook.
Understand this topic and talk to a professional if you exercise ISOs. The AMT trap does not apply to NSOs.
Stock awards vs ISOs vs NSOs
Because the differences are so nuanced, what follows is a summary of the taxes on restricted stock awards, ISOs, and NSOs, from an employee’s point of view. (If you relish tax complexity, you can peruse more here, here, here, here, and here.)
- ▪
Restricted stock awards: Assuming vesting, you pay full taxes early with the 83(b) or at vesting:
- ▫
At grant:
- ▫
At vesting:
- ▪None if 83(b) election filed
- ▪Ordinary tax on FMV of vested portion otherwise
- ▫
At sale:
- ▪Long-term capital gains tax on gain if held for 1 year past when taken into income
- ▪Ordinary tax otherwise (including immediate sale)
- ▫
- ▪
NSOs: You pay full taxes at exercise, and the sale is like any investment gain:
- ▫
At grant and vesting:
- ▪No tax if granted at FMV
- ▫
At exercise:
- ▪Ordinary tax on the bargain element
- ▪Income and employment tax withholding on paycheck
- ▫
At sale:
- ▪Long-term capital gains tax on gain if held for 1 year past exercise
- ▪Ordinary tax otherwise (including immediate sale)
- ▫
- ▪
ISOs: You might pay less tax at exercise, but it’s complicated:
- ▫
At grant and vesting:
- ▪No tax if granted at FMV
- ▫
At exercise:
- ▪AMT tax event on the bargain element
- ▪No ordinary or capital gains tax
- ▪No income or employment tax withholding on paycheck
- ▫
At sale:
- ▪Long-term capital gains if held for 1 year past exercise and 2 years past grant date
- ▪Ordinary tax otherwise (including immediate sale)
- ▫
Mary Russell, a lawyer who specializes in equity compensation, recommends each form of equity be used at the appropriate time in private companies: restricted stock awards for the earliest stage of a startup, stock options with longer exercise windows for the early to mid stage, and RSUs for the later stages.
Taxes on RSUs
- ▪If you are awarded RSUs, each unit represents one share of stock that you will be given when the units vest.
- ▪
Here’s the tax summary for RSUs:
- ▫
At grant:
- ▪No tax
- ▫
At vesting/delivery:
- ▪Ordinary tax on current share value
- ▫
At sale:
- ▪Long-term capital gains tax on gain if held for 1 year past vesting
- ▪Ordinary tax otherwise (including immediate sale)
- ▫
- ▪When you receive your shares, you are taxed on their value at that time. If you are an employee, this means you may have to write a check to the company to cover your income and employment tax withholding. Often, for U.S. employees, companies will withhold the tax in the form of shares such that no action is required by the employee at vesting time.caution
- ▪If you receive an RSU when the stock is of little value, you cannot elect to be taxed on the value of that stock when you receive the RSU—you pay taxes at vesting time, based on the value of the shares at that time.
- ▪RSUs present some big problems in private companies:caution
- ▫You will owe tax when you receive the shares, even though they are illiquid.
- ▫You can’t minimize the tax impact of an increase in value of the underlying shares between the date you receive the RSU and the date it is settled.
- ▫If you are an employee you will have to write a check to the company to satisfy your income and employment tax withholding.
- ▪RSUs are less attractive than stock options from a tax point of view because you cannot make an 83(b) election with respect to RSUs. By contrast, if you receive a stock option, as long as it’s priced at fair market value you will have no income upon receipt of the options, and your income tax and employment tax consequences will be deferred until you exercise, an event under your control for the most part.caution
Tax comparison table
This table is a summary of the differences in taxation just discussed.
Restricted stock awards | ISOs | NSOs | RSUs | |
---|---|---|---|---|
Tax at grant | If 83(b) election filed, ordinary tax on FMV. None otherwise. | No tax if granted at FMV. | No tax if granted at FMV. | No tax. |
Tax at vesting | None if 83(b) election filed. Ordinary tax on FMV of vested portion otherwise. | No tax if granted at FMV. | No tax if granted at FMV. | Ordinary tax on current share value. |
Tax at exercise | AMT tax event on the bargain element. No ordinary or capital gains or employment tax. | Ordinary tax on the bargain element. Income and employment tax. | ||
Tax at sale | Long-term capital gains tax on gain if held for 1 year past when taken into income. Ordinary tax otherwise (including immediate sale). | Long-term capital gains if held for 1 year past exercise and 2 years past grant date. Ordinary tax otherwise (including immediate sale). | Long-term capital gains if held for 1 year past exercise. Ordinary tax otherwise (including immediate sale). | Long-term capital gains tax on gain if held for 1 year past vesting. Ordinary tax otherwise (including immediate sale). |
Tax dangers
Because they are so important, we list some costly errors to watch out for when it comes to taxes on equity compensation:
- ▪ If you are going to file an 83(b) election, it must be within 30 days of stock grant or option exercise. Often, law firms will take a while to send you papers, so you might only have a week or two. If you miss this window, it could potentially have giant tax consequences, and is essentially an irrevocable mistake—it’s one deadline the IRS won’t extend. When you file, get documentation from the post office as well as a delivery confirmation, and include a self-addressed, stamped envelope for the IRS to send you a return receipt. (Some people are so concerned about this they even ask a friend to go with them to the post office as a witness!)❗️danger
- ▪ Watch out for the AMT trap we’ve already discussed.❗️danger
- ▪ If you exercise your options, and your income had been from consulting rather than employment (1099, not W-2), you will be subject to the self-employment tax in addition to income tax. Self-employment taxes consist of both the employer and the employee side of FICA. This means you will owe the Social Security tax component (6.2%) up to the FICA wage base, and you will owe the Hospital Insurance component (2.9%) on all of your income.❗️danger
- ▪ Thoughtfully decide when to exercise options. As discussed, if you wait until the company is doing really well, or when you are leaving, the delay can have serious downsides.❗️danger
Plans and Scenarios16 minutes, 20 links
Evaluating equity compensation
Once you understand the types of equity and their tax implications, you have many of the tools you need to evaluate an offer that includes equity compensation, or to evaluate equity you currently have in a company.
In summary, you have to determine or make educated guesses about several things:
- ▪
Equity value: This can be estimated by the value the company may have in the future, and the number of shares you may own.
- ▫Percentage ownership: As we’ve mentioned, knowing how many shares of stock or stock options you have is meaningless unless you know the number of outstanding shares. What matters is the percentage ownership of the company the shares represent, including the details of how the total is counted.
- ▫Risk: It is critical to understand risk in the business and dilution to ascertain the possible future value of equity. This article from Leo Polovets provides some additional thoughts.
- ▪Vesting: Understand when you will receive the equity, as well as whether you’re able to exercise stock options (and pay the associated costs and taxes), and whether you can do all this before your exercise window expires.
- ▪Liquidity: Determine when you will be able to sell your shares, and if that is likely to be for a profit at that time. (We talk about liquidity of private stock next.)
- ▪Tax: Tax concerns are inseparable from the value of equity. Know the tax implications of your possible grant, exercise, vesting, and sale, in terms of ordinary income tax, employment tax, long-term capital gains, and alternative minimum tax.
That’s a lot, and even so, decisions are uncertain, but it is possible to make much more informed decisions once you have this information.
What is private stock worth?
We now turn to the question of determining the value of private company stock. We’ve seen how stock in private companies often can’t be sold, so its value is difficult to estimate.
The value of equity you cannot yet sell is a reflection of three major concerns:
- How well the company is doing now—that is, how profitable it is, or how many customers it is attracting.
- How well the company will perform in the future.
- How likely it is the company will be valuable as part of another company—that is, whether it may be acquired.
The first concern is relatively clear, if you know the company’s financials. The second and third come down to predictions and are never certain. In fact, it’s important to understand just how uncertain all three of these estimations are, depending on the stage of the company.
In earlier stage private companies, there may be little or no profit, but the company may seem valuable because of high expectations that it can make future profit or be acquired. If a company like this takes money from investors, the investors determine the price they pay based on these educated guesses and market conditions.
In startups there tends to be a high degree of uncertainty about the future value of equity, while in later stage private companies financials are better understood (at least to investors and others with an inside view of the company), and these predictions are often more certain.
Can you sell private stock?
Ultimately, the value of your equity depends on whether and when you are able to convert it into stock that you sell for cash. With public companies, the answer is relatively easy to estimate—as long as there are no restrictions on your ability to sell, you know the current market value of the stock you own or might own. What about private companies?
A liquidity event is usually what makes it possible for shareholders in a private company to sell their stock. However, individuals may sometimes be able to gain liquidity while a company is still private.
Unlike a transaction on a public exchange, the buyer and seller of private company stock are not in total control of the sale. There are a few reasons why companies may not support secondary sales:
- ▪Historically, startups have seen little purpose in letting current employees sell their stock, since they prefer employees hold their stock and work to make it more valuable by improving the value of the company as a whole.
- ▪Even if employee retention is not a concern, there are reasons private sales may not be in the company’s interest. Former employees and other shareholders often have difficulty initiating secondary transactions with a company. Private buyers may ask for the company’s internal financials in order to estimate the current and future value of its stock; the company may not wish to share this confidential information.
- ▪Companies must consider whether sales could influence their 409A valuation.
- ▪Secondary sales are an administrative and legal burden that may not make it to the top of the list of priorities for busy startup CEOs and CFOs.
- ▪SharesPost, Equidate, and EquityZen have sought to establish a market around secondary sales, particularly for well-known pre-IPO companies.
- ▪A few other secondary firms have emerged that have interest in certain purchases, especially for larger secondary sales from founders, early employees, or executives. A company can work with a firm to facilitate multiple transactions. These firms include 137 Ventures, ESO Fund, Akkadian Ventures, Industry Ventures, Atlas Peak, and Founders Circle.
- ▪In some cases, an employee may have luck selling stock privately to an individual, like a board member or former executive, who wishes to increase their ownership. Further discussion can be found on Quora.
Stock option scenarios
The key decisions around stock options are when to exercise and when to sell, if you can. Here we lay out some common scenarios that might apply to you. Considering these scenarios and their outcomes can help you evaluate your position and decide what you should do.
- ▪
Exercise and hold: You can write the company a check and pay any taxes on the spread. You are then a stockholder, with a stock certificate that may have value in the future. As discussed, you may exercise:
- ▫Early, even immediately upon grant.
- ▫Before vesting (if early exercise is available to you).
- ▫Sometime after vesting.
- ▫
After leaving the company, as long as the exercise window is open.
- ▪Recall that the window is likely to close soon after you leave a company, often 90 days after termination.caution
- ▪
- ▪Wait until acquisition: If the company is acquired for a large multiple of the exercise price, you may then use your options to buy valuable stock. However, as discussed, your shares could be worth next to nothing unless the sale price exceeds the liquidation overhang.
- ▪Secondary market: As discussed, in some cases it’s possible to exercise and sell the stock in a private company directly to a private party. But this generally requires some cooperation from the company and is not something you can always count on.caution
- ▪Cashless exercise: In the event of an IPO, a broker can allow you to exercise all of your vested options and immediately sell a portion of them into the public market, removing the need for cash up front to exercise and pay taxes.
Author and programmer Alex MacCaw explores a few more detailed scenarios.
Summary of dangers
Because of their importance, we’ll wind up with a recap some of key dangers we’ve discussed when thinking about equity compensation:
- ▪ When it comes to equity compensation, details matter! You need to understand the type of stock grant or stock option in detail, as well as what it means for your taxes, to know what your equity is worth.❗️danger
- ▪ Because details are so important, professional advice from a tax advisor or lawyer familiar with equity compensation (or both) is often a good idea. Avoid doing everything yourself, but also avoid blindly trusting advisors without having them explain the details to you in a way you understand.❗️danger
- ▪ With stock options, high exercise costs or high taxes, including the AMT trap, may prevent you from exercising your options. If you can’t sell the stock and your exercise window is limited, you could effectively be forced to walk away from your stock options.❗️danger
- ▪ If a job offer includes equity, you need a lot of information to understand the value of the equity component. If the company trusts you enough to be making an offer but doesn’t want to answer questions about that offer, consider it a warning sign. Next, we offer more details on what to ask about your offer, and how to negotiate to get the answers you want.❗️danger
Offers and Negotiations36 minutes, 53 links
Why negotiation matters
Before accepting an offer, you’ll want to negotiate firmly and fairly. You’re planning to devote a lot of your time and sanity to any full-time role; help yourself make sure that this is what you want.
- ▪Negotiations ask you to focus on what you actually want. What is important to you—personal growth, career growth, impact, recognition, cash, ownership, teamwork? Not being clear with yourself on what your priorities really are is a recipe for dissatisfaction later.
- ▪If you aren’t satisfied with the terms of your offer, accepting it without discussion can be tough not just for you but for your new company and colleagues as well. No one wants to take on a hire who’s going to walk away in just a few months when something better comes along. For everyone’s sake, take your time now to consider what you want—and then ask for it.
- ▪The negotiation process itself can teach you a lot about a company and your future manager. Talking about a tough subject like an offer is a great way to see how you’ll work with someone down the road.
A Guide like this can’t give you personalized advice on what a reasonable offer is, as that depends greatly on your skills, the marketplace of candidates, what other offers you have, what the company can pay, what other candidates the company has found, and the company’s needs. But we can cover the basics of what to expect with offers, and advise candidates on how to approach negotiations.
Equal treatment
More effort is needed to end biases and close the wage gap. All candidates should take the time to understand their worth and the specific value they can add to a company, so that they are fully prepared to negotiate for a better offer.
General expectations
- ▪Many companies will give some leeway during negotiations, letting you indicate whether you prefer higher salary or higher equity.
- ▪Candidates with competing offers almost always have more leverage and get better offers.
- ▪Salaries at startups are often a bit below what you’d get at an established company, since early on, cash is at a premium. For very early stage startups, risk is higher, offers can be more highly variable, and variation among companies will be greater, particularly when it comes to equity.
- ▪The dominant factors determining equity are what funding stage a company is at, and the role you’ll play at the company. If no funding has been raised, large equity may be needed to get early team members to work for very little or for free. Once significant funding of an A round is in place, most people will take typical or moderately discounted salaries. Startups with seed funding lie somewhere in between.
Offers
Although companies often want you to sign right away to save time and effort, if you’re doing it thoughtfully you’ll also be talking to the company (typically with a hiring manager, your future manager, or a recruiter, or some combination) multiple times before signing. This helps you negotiate details and gives you a chance to get to know the people you could be working with, the company, and the role, so that you can make the best decision for your personal situation.
Things to look for in the offer letter include:
- ▪Title and level: What your role is officially called, who you report to, and what level of seniority your role is within the company.
- ▪Salary: What you’re paid in cash, in a year, before taxes.
- ▪Equity compensation: You know what this is now.
- ▪Bonus: Additional cash you’ll get on a regular basis, if the company has a plan for this.
- ▪Signing bonus: Cash you get just for signing. (Signing bonuses usually have some strings attached—for example, you could have to pay back the bonus if you leave the company within 12 or 24 months.)
While the details may not be included in your offer letter, to get full information on your total rewards you’ll also want to discuss:
- ▪Benefits like health insurance, retirement savings, and snacks.
- ▪All other aspects of the job that might matter to you, like time off, ability to work from home, flexible hours, training and education, and so on.
A few general notes on these components (credits to Cristina Cordova for some of these):
- ▪Early stage startups will focus on salary and equity and (if they are funded) benefits. An offer of bonuses or a signing bonus are more common in larger, prosperous companies.
- ▪Bonuses are usually standardized to the company and your level, so are not likely to be something you can negotiate.
- ▪The signing bonus is highly negotiable. This doesn’t mean any company will give large signing bonuses, but it’s feasible because signing bonus amounts vary candidate by candidate, and unlike salary and other bonuses, it’s a one-time cost to the company.
Offers from startups
Because startups are so much smaller than many established companies, and because they may grow quickly, a few other things are worth remembering when negotiating an offer from a startup:
- ▪Cash versus equity: If your risk tolerance is reasonably high, you might ask for an offer with more equity and less cash. If a company begins to do well, it’ll likely “level up” lower salaries (bringing them closer to market average) even if you got more equity up front. On the other hand, if you ask for more cash and less equity, it’s unlikely you’ll be able to negotiate to get more equity later on, since equity is increasingly scarce over time (at least in a successful company!). Entrepreneur and venture capitalist Mark Suster stresses the need to level up by scaling pay and spending, focusing appropriately at each funding stage. In the very early days of a startup, it’s not uncommon for employees to have higher salaries than the company’s founders.
- What is risk and how should people think about risk tolerance? Good readings on this?incomplete
- ▪Title: Negotiating title and exact details of your role early on may not matter as much in a small and growing company, because your role and the roles of others may change a lot, and quickly. It’s more important that you respect the founders and leaders of the company. It’s more important that you feel you are respected.
Questions candidates can ask
- ▪
- ▫What percentage of the company do the shares represent?
- ▫What set of shares was used to compute that percentage? Is it outstanding shares or fully diluted?
- ▫What convertible securities are outstanding (convertible notes, SAFEs, or warrants), and how much dilution can I expect from their conversion?
- ▪
- ▫What did the last round value the company at? (That is, what is the preferred share price times the total outstanding shares?)
- ▫What is the most recent 409A valuation? When was it done, and will it be done again soon?
- ▫What exit valuation will need to be achieved before common stock has positive value (that is, what are the liquidation overhangs)?
- ▪
- ▫Do you allow early exercise of my options?
- ▫Am I required to exercise my options within 90 days after I leave or am terminated? Does the company extend the exercise window of the options of employees that depart?
- ▪
- ▫Are all employees on the same vesting schedule?
- ▫Is there any acceleration of my vesting if the company is acquired?
- ▫Do you have a policy regarding follow-on stock grants?
- ▫Does the company have any repurchase right to vested shares?
This information will help you consider the benefits and drawbacks of possible exercise scenarios.
- ▪How much money has the company raised (including in how many rounds, and when)?
- ▪What did the last round value the company at?
- ▪What is the aggregate liquidation preference on top of the preferred stock? (This will tell you how much the company needs to sell for before the common stock—your equity—is worth something in an exit.)
- ▪Will the company likely raise more capital soon?
- ▪How long will the company’s current funding last? (This will likely be given at the current burn rate, or how quickly a company is spending its funding, so will likely not include calculations for things like future employee salaries.)
- ▪What is the hiring plan? (How many people over what time frame?)
- ▪What is the revenue now, if any? What are the revenue goals/projections?
- ▪Where do you see this company in 1 year and 5 years, in terms of revenue, number of employees, and market position?
There are several other resources with more questions like this to consider.
Typical employee equity levels
Compensation data is highly situational. What an employee receives in equity, cash, and benefits depends on the role they’re filling, the sector they work in, where they and the company are located, and the possible value that specific individual may bring to the company.
Any compensation data out there is hard to come by. Companies often pay for this data from vendors, but it’s usually not available to candidates.
For startups, a variety of data is easier to come by. We give some overview here of early-stage Silicon Valley tech startups; many of these numbers are not representative of companies of different kinds across the country:- ▪ One of the best ways to tell what is reasonable for a given company and candidate is to look at offers from companies with similar profiles on AngelList. The AngelList salary data is extensive.important
- ▪
There are no hard and fast rules, but for post-series A startups in Silicon Valley, the table below, based on the one by Babak Nivi, gives ballpark equity levels that many think are reasonable. These would usually be for restricted stock or stock options with a standard 4-year vesting schedule. They apply if each of these roles were filled just after an A round and the new hires are also being paid a salary (so are not founders or employees hired before the A round). The upper ranges would be for highly desired candidates with strong track records.
- ▫Chief executive officer (CEO): 5–10%
- ▫Chief operating officer (COO): 2–5%
- ▫Vice president (VP): 1–2%
- ▫Independent board member: 1%
- ▫Director: 0.4–1.25%
- ▫Lead engineer 0.5–1%
- ▫Senior engineer: 0.33–0.66%
- ▫Manager or junior engineer: 0.2–0.33%
- ▪For post-series B startups, equity numbers would be much lower. How much lower will depend significantly on the size of the team and the company’s valuation.
- ▪Seed-funded startups would offer higher equity—sometimes much higher if there is little funding, but base salaries will be lower.
- ▪
Leo Polovets created a survey of AngelList job postings from 2014, an excellent summary of equity levels for the first few dozen hires at these early-stage startups. For engineers in Silicon Valley, the highest (not typical!) equity levels were:
- ▫Hire #1: up to 2%–3%
- ▫Hires #2 through #5: up to 1%–2%
- ▫Hires #6 and #7: up to 0.5%–1%
- ▫Hires #8 through #14: up to 0.4%–0.8%
- ▫Hires #15 through #19: up to 0.3%–0.7%
- ▫Hires #21 [sic] through #27: up to 0.25%–0.6%
- ▫Hires #28 through #34: up to 0.25%–0.5%
- ▪José Ancer gives another good overview for early stage hiring.
- ▪Founder compensation is another topic entirely that may still be of interest to employees. This article has a thoughtful overview.
Negotiation tips
Companies will always ask you what you want for compensation, and you should always be cautious about answering. If you name the lowest number you’ll accept, you can be pretty sure the company’s not going to exceed it, at least not by much.
A few points on negotiating compensation:
- ▪Some argue that a good tactic in negotiating is to start higher than you will be willing to accept, so that the other party can “win” by negotiating you down a little bit. Keep in mind, this is just a suggested tactic, not a hard and fast rule.
- ▪If you are inexperienced and unsure what a fair offer should look like, avoid saying exactly what you want for compensation very early in discussions. Though many hiring managers and recruiters ask about salary expectations early in the process to avoid risk at the offer stage, some ask in order to take advantage of candidates who don’t have a good sense of their own worth. Tell them you want to focus on the opportunity as a whole and your ability to contribute before discussing numbers. Ask them to give you a fair offer once they understand what you can bring to the company.
- ▪If you are experienced and know your value, it’s often in your interest to state what sort of compensation and role you are looking for to anchor expectations. You might even share your expectations early in the process, so you don’t waste each other’s time.
- ▪Discuss what your compensation might be like in the future. No one can promise you future equity, salary, or bonuses, but it should be possible to agree what those could look like if you demonstrate outstanding performance and the company has money.
- ▪If you’re moving from an established company to a startup, you may be asked to take a salary cut. This is reasonable, but it’s wise to discuss explicitly how much the cut is, and when your salary will be renegotiated. For example, you might take 25% below your previous salary, but there can be an agreement that this will be corrected if your performance is strong and the company gets funding.
- ▪ Always negotiate non-compensation aspects before agreeing to an offer. If you want a specific role, title, opportunity, visa sponsorship, parental leave, special treatment (like working from home), or have timing constraints about when you can join, negotiate these early, not late in the process.important
- ▪ If you’re going to be a very early employee, consider asking for a restricted stock grant instead of stock options, and a cash bonus equal to the tax on those options. The company will have some extra paperwork (and legal costs), but it means you won’t have to pay to exercise. Then, if you file an 83(b) election, you’re simplifying your situation even further, eliminating the AMT issues of ISOs, and maximizing your chances of qualifying for long-term capital gains tax.important
- What other specific suggestions are helpful?incomplete
A few notes on the negotiation process itself:
- ▪ Although offer letters have expirations, it’s often possible to negotiate more time if you need it. How much flexibility depends on the situation. Some have criticized “exploding job offers” as a bad practice that makes no sense at all. If you are likely the best candidate for the position, or the role is a specialized and well-paid one where there are usually not enough good candidates to meet the demand, you’ll likely have plenty of leverage to ask for more time, which may be needed to complete the interview process with other companies. Software engineering roles in tech companies are like this currently.important
- ▪
Getting multiple offers is always in your interest. If you have competing offers, sharing the competing offers with the company you want to work for can be helpful, granted your offers are competitive.
- ▫However, dragging out negotiations excessively so you can “shop around” an offer to other companies is considered bad form by some; it’s thoughtful to be judicious and timely to the extent that it’s possible.
- ▪ Get all agreements in writing, if they are not in your offer letter.❗️danger
- ▪Do not accept an offer verbally or in writing unless you’re ready to stand by your word. In practice, people do occasionally accept an offer and then go back on it, or renege. This can put the company in a difficult position (they may have declined another key candidate based on your acceptance), and may hurt your reputation in unexpected ways later.
Some additional resources:
- ▪HBR has a variety of general suggestions on negotiation processes.
- ▪Robby Grossman, a VP at Wistia, gives a good overview of equity compensation and negotiation suggestions in startups.
Offer and negotiation dangers
To wind up our discussion of offers and negotiations, here are some key dangers and mistakes to watch out for:
- ▪ Do not accept an offer of stock or shares without also asking for the exact number of total shares (or, equivalently, the exact percentage of the company those shares represent). It’s quite common for some companies to give offers of stock or options and tell you only the number of shares. Without the percentage, the number of shares is meaningless. Not telling you is a deeply unfair practice. A company that refuses to tell you even when you’re ready to sign an offer is likely giving you a very poor deal.❗️danger
- ▪If you’re looking at an offer, work out whether you can and should early exercise, and what the cost to exercise and tax will be, before accepting the offer.caution
- ▪ If you join a startup right as it raises a new round, and don’t have the chance to exercise right away, they may potentially issue you the options with the low strike price, but the 409A valuation of the stock will have gone up. This means you won’t be able to early exercise without a large tax bill. In fact, it might not be financially feasible for you to exercise at all.❗️danger
- ▪ Vesting starts on a vesting commencement date. Sometimes stock option paperwork won’t reach you for weeks or months after you join a company, since it needs to be written by the lawyers and approved by the board of directors. In your negotiations, do make sure the vesting commencement date will reflect the true start date of when you joined the company, not the time at which the stock option is granted.❗️danger
- ▪The offer letter is not the actual grant of your equity. After you sign your offer letter, ensure the company delivers you your actual equity grant documents within a few weeks. It is not uncommon for early-stage startups to be sloppy with their equity granting. If they take too long to send your grant documents, the fair market value (and exercise price) of the equity could rise in the time you’re waiting, which is money lost for you.caution
- ▪If you’re going to early exercise, consider it like any investment. Don’t believe every projection about the value of the company you hear. Founders will tell you the best-case scenario. Remember, most startups fail. Do your research and ask others’ opinions about likely outcomes for the company.caution
- ▪ It may not be common, but some companies retain a right to repurchase (buy back) vested shares. It’s simple enough to ask, “Does the company have any repurchase right to vested shares?” (Note repurchasing unvested shares that were purchased via early exercise is different, and helps you.) If you don’t want to ask, the fair market value repurchase right should be included in the documents you are being asked to sign or acknowledge that you have read and understood. (Skype had a complex controversy related to repurchasing.) You might find a repurchase right for vested shares in the Stock Plan itself, the Stock Option Agreement, the Exercise Agreement, the bylaws, the certificate of incorporation, or any other stockholder agreement.❗️danger
Documents and Agreements8 links
This section covers a few kinds of documents you’re likely to see as you negotiate your offer and sign on to a company. It’s not exhaustive, as titles and details vary.
- ▪
When you are considering your offer, make sure you have all of the documents you need from the company:
- ▫Your offer letter, which will detail salary, benefits, and equity compensation.document
- ▫An Employee Innovations Agreement, Proprietary Information and Inventions Assignment Agreement, or similar, concerning intellectual property.document
- ▫Your
- ▪
If you have equity compensation, at some point—possibly weeks or months after you’ve joined—you should get a Summary of Stock Grant, Notice of Stock Option Grant, or similar document, detailing your grant of stock or options, along with all details such as number of shares, type of options, grant date, vesting commencement date, and vesting schedule. It will come with several other documents, which may be exhibits to that agreement:
- ▫Stock Option Agreementdocument
- ▫Stock Plan (sometimes called a Stock Option Plan, or Stock Award Plan, or Equity Incentive Plan)document
- ▫Code Section 409A Waiver and Release (sometimes part of the Stock Option Agreement)document
- ▫
- ▪
If you are exercising your options, you should also see paperwork to assist with that purchase:
- ▫Exercise Agreementdocument
- ▫Instructions and template for early exercise and 83(b) election, if applicabledocument
- ▫
- ▪
End of year tax documents
- ▫You should receive a form 3921 or 3922 from your company if you exercised ISO options during the year.document
- ▫You should receive a form
Further Reading6 minutes, 48 links
The resources here are a small subset of the full set of resources cited in the Guide, selected for their breadth, notability, or depth on specific issues.
General resources
- ▪Mark P. Cussen, Investopedia, Introduction To Incentive Stock Options, updated 2017.
- ▪Alex MacCaw, An Engineer’s Guide to Stock Options, 2013.
- ▪Andy Rachleff, Wealthfront, The 14 Crucial Questions about Stock Options, 2014.
- ▪Mary Russell, Stock Option Counsel, Startup Equity Standards: A Guide for Employees, 2014.
- ▪David Weekly, An Introduction to Stock & Options for the Tech Entrepreneur or Startup Employee, 2012.
- ▪Investopedia, Employee Stock Options: Definitions and Key Concepts.
Considerations for founders (but may be of interest to others)
- ▪Matthew Bartus, Cooley GO, Option Grants: Fully Diluted or Issued and Outstanding.
- ▪Jay Bhatti, Business Insider, How Startups Should Deal With Cliff Vesting For Employees, 2011.
- ▪Tahir J. Naim, Fenwick, Section 409A Valuations and Stock Option Grants for Start-up Technology and Life Science Companies.
- ▪Babak Nivi, Venture Hacks The Option Pool Shuffle (and table of equity ranges), 2017.
- ▪Leo Polovets, Analyzing AngelList Job Postings, Part 2: Salary and Equity Benchmarks, 2014.
- ▪Scott Edward Walker, VentureBeat, Beware the trappings of liquidation preference, 2010.
- ▪Joe Wallin, The Startup Law Blog,Top 6 Reasons To Grant NQOs Over ISOs, 2010.
- ▪Clerky, Legal Concepts for Founders.
Considerations for candidates and employees
- ▪Anonymous, What I Wish I’d Known About Equity Before Joining A Unicorn, 2017.
- ▪Atish Davda, Inc, 5 Questions You Should Ask Before Accepting a Startup Job Offer, 2014.
- ▪Julia Evans, Things you should know about stock options before negotiating an offer, 2015.
- ▪Guy Kawasaki, Nine Questions to Ask a Startup, 2006.
- ▪Sheelah Kolhatkar, The New Yorker, The Tech Industry’s Gender-Discrimination Problem, 2017.
- ▪Eileen Patten, Pew Research Center, Racial, gender wage gaps persist in U.S. despite some progress, 2016.
- ▪Leo Polovets, Valuing Employee Options, 2015.
- ▪Andy Rachleff, Wealthfront, When Should You Exercise Your Stock Options?, 2015.
- ▪David Weekly, GigaOm, 5 Mistakes You Can’t Afford to Make with Stock Options, 2011.
Types of equity compensation
- ▪Jeron Paul, Capshare, RSUs vs. Options: Why RSUs (Restricted Stock Units) Could be Better Than Stock Options At Your Private Company, 2016.
- ▪Andy Rachleff, Wealthfront, How Do Stock Options and RSUs Differ?, 2014.
- ▪Mary Russell, Stock Option Counsel, Early Expiration of Startup Stock Options - Part 3 - Examples of Good Equity Design by Company Stage, 2017.
- ▪Joe Wallin, The Startup Law Blog, Incentive Stock Options vs. Nonqualified Stock Options, 2013.
- ▪Joe Wallin, RSUs vs. Restricted Stock vs. Stock Options, 2014.
Taxes
- ▪Steven Ayre, Accelerated Vesting, What Is An 83(b) Election and When Do I Make It?, 2013.
- ▪Mark P. Cussen, Investopedia, How Restricted Stock And RSUs Are Taxed.
- ▪Barry Kramer, The Tax Law that is (Unintentionally) Hammering Silicon Valley Employees, 2015.
- ▪Joshua Levy and Joe Wallin, The Startup Law Blog, The Problem With Immediately Exercisable ISOs, 2015.
- ▪Kaye A. Thomas, Fairmark, AMT and Long-Term Capital Gain, 2014.
- ▪Robert W. Wood, Forbes, Ten Tax Tips For Stock Options, 2010.
- ▪NCEO, Stock Options and the Alternative Minimum Tax (AMT)
Vesting and expiration of stock options
- ▪Babak Nivi, Venture Hacks, How to make a cap table, 2007.
- ▪Mary Russell, Stock Option Counsel, Can the Company Take Back My Vested Shares?, 2017.
- ▪Mary Russell, Stock Option Counsel, Early Expiration of Startup Stock Options - Part 1 - A $1 Million Problem, 2017.
- ▪Mary Russell, Stock Option Counsel, Early Expiration of Startup Stock Options - Part 2 -The Full 10-Year Term Solution, 2017.
- ▪Dan Shapiro, Vesting is a hack, 2012.
Negotiation
- ▪Robby Grossman, Negotiating Your Startup Job Offer, 2013.
- ▪Sheelah Kolhatkar, The New Yorker, Lean Out: The Dangers for Women who Negotiate, 2017.
- ▪Deepak Malhotra, Harvard Business Review, 15 Rules for Negotiating a Job Offer, 2014.
- ▪CEFNE (Center for Study and Training in Business Negotiation)
Forms and tools
- ▪TLDR Stock Options and OwnYourVenture are simulators illustrating equity calculations and dilutiontool
- ▪Orrick, Startup Forms: Equity Compensationdocument
Disclaimer
This Guide and all associated comments and discussion do not constitute legal or tax advice in any respect. No reader should act or refrain from acting on the basis of any information presented herein without seeking the advice of counsel in the relevant jurisdiction. The author(s) expressly disclaim all liability in respect of any actions taken or not taken based on any contents of this Guide or associated content.
Credits11 links
Many thanks to all contributors to this Guide and those who have given detailed feedback, including Julia Evans, George Grellas, Chris McCann, Leo Polovets, Srinath Sridhar, Andy Sparks, and David Weekly, and to the many commentators on Hacker News. The original authors are Joshua Levy and Joe Wallin.
Please help!
This Guide is a living publication, imperfect but improving. If you have an idea or contribution that might improve this Guide, please add suggestions in the margins. We gladly credit all contributors.
License1 links
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.